Post by Proxio on Mar 30, 2021 19:31:44 GMT -6
Jill Nicolini (WPIX-NY)
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Jill Nicolini (Entertainment with Jill Nicolini) (Paramount Television) (WPIX-TV) (Channel 11 in New York City) (TV-44) (Channel 44 on NITRO Television)
NEW YORK, NEW YORK - OCTOBER 4: There are several television reporters in many different parts of the world who spend time sharing their knowledge about everything happening in NITRO including breaking down the ratings. We will cover other reporters who report on NITRO ratings throughout the season. There is a traffic reporter on WPIX 11 Morning News in New York City named Jill Nicolini who has become an expert in covering the NITRO Television industry.
For Jill Nicolini she started out her career in the entertainment industry after graduating from college in the early 2000s. Jill took jobs in the New York area as the New York Islanders arena announcer and danced for the New York Dragons football team in the old Arena Football League. Nicolini soon became an on-camera traffic reporter at Long Island's Metro & Traffic and Weather Channel and News 12/Long Island.
Jill Nicolini participated in the 2003 Fox reality television program Married by America; she won the show but didn't get married. In August 2006, in a morning news segment on WPIX-TV, Nicolini participated in the tryouts to become a Pussycat Doll. Before becoming a reporter, Nicolini made her living as a model. She tried out unsuccessfully to become the official live-action model for Vampirella in 2001. She had bit parts in four feature films and six TV shows, including HBO's Sex and the City and NBC's Law & Order.
Jill Nicolini for the most part as always been on and off in contributing on various New York affiliates on their news team as a reporter and traffic reporter which is the position she holds currently on the WPIX 11 Morning News right now. WPIX 11 is currently an affiliate of The CW in New York City.
Jill has started to spend her off time in 2013 covering NITRO Television behind the scenes, she covered The Carpenters Hour that season and the draft in 2016. Now this season she's comeback to NITRO to cover this new season she spent time this past Tuesday over in Paris covering NBC's live TV comedy tapings by interviewing a few of the actors such as Georgia Grace Martin, Meredith Mickelson, Hannah Davis, Katherine Castelli, and Ernie Whitfield who's leaving NBC soon.
Jill also covered Madison Beer who is from Long Island in New York just like her ever since Madison came up as a singer and competed on The Carpenters Hour. Jill watched Madison play in the Bronx at Yankee Stadium this past week and she's surprised at Madison's behavior and is not pleased with it. Jill wants to visit Toronto soon and talk to her.
Jill has become really popular at WPIX for covering NITRO that the network this fall gave her three hours a week to cover NITRO on Thursdays, Fridays, and Saturdays in New York City at 10am and her show is one of the highest rated morning shows in the New York market.
Jill Nicolini (WPIX-NY)
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Jill Nicolini doing traffic control for PIX11 Morning News at Daily News Building in Manhattan, New York on Thursday October 4, 2018.
On Thursday's show, Jill Nicolini talked about the current state of the NITRO ratings after they finally reached over 200 million viewers this past Friday for the first time thanks to the New Girls in Town Pageant. She also broke down the ratings and where shows should be rating right now at this point and how the new secondary broadcast networks like Punky, AJC, Jordache Jeans Shopping Network, and Gucci Jeans Shopping Channel should be rating at as well.
Jill started her breakdown in talking about the regions and what times of the day that most of the population in that region is able to watch NITRO Television then she goes into how the ratings picture has adapted into this season for the big 3 networks (ICE, ROD & NBC) as ratings have tripled to where they were back when NITRO switched to the new ratings system at the start of the 2013-14 television season. Then she finally goes into breaking down how the ratings will start for the secondary broadcasting networks or live 24/7 streaming channels that just launched yesterday.
REGION BREAKDOWN
Jill Nicolini says that NITRO is divided into three regions starting with the Pacific Region (Asia and Oceania), then the Atlantic Region (Europe and Africa), and then last is the main NITRO region with the Americas Region (North & South America) which is NITRO's home region since they are headquartered out of North America in both the United States and Canada.
PACIFIC REGION (Mainly Japan, China, Korea, Philippines, India, Australia, and New Zealand)
Pacific: Viewers in this region are the first set of continents to see the new day start and they usually watch NITRO anywhere from the late daytime hours going into primetime hours but they are mainly watching NITRO Television in late night hours into the early morning part of daytime. On average viewers in this region are watching from 5pm through 10am NITRO time in these countries as most of the country is sleep from 11am through 5pm. In the Pacific Region, viewers are likely gonna be watching NITRO's primetime programming options and will benefit from the new 24/7 streaming networks being established as they'll be amongst the main viewers except the night owls or graveyard shift works watching late night programming on NITRO Television. Before these new secondary broadcast channels were established they were stuck watching Local Programming and informercials also labeled as Paid Programming so they are used to watching those Cindy Crawford beauty informercials. Now they'll be able to watch was some original programming on Punky or AJC and some live shopping programming on JJSN or GJSC. The expansion of late night definitely helps NITRO hit the heart of this market's viewership hours.
PACIFIC REGION HOURS: 5pm through 10am (Mainly Primetime & Late Night)
ATLANTIC REGION (Mainly United Kingdom, France, Russia, Italy, Spain, Netherlands, Sweden, Nigeria, and South Africa)
Atlantic: Next up in this region are the middle continents who are mainly around 6-10 hours ahead of NITRO Headquarters so they're a lot closer than the Pacific Region countries. The Atlantic Region is mainly centered around NITRO's 2nd biggest programming continent in Europe and the NITRO studio and network NBC headquartered out of Paris, France as NBC is the only NITRO studio based outside of North America at the moment. On average viewers in this region are watching from 2am through 7pm NITRO time in these countries as most of the country is sleep from 8pm through 2am. In the Atlantic Region, viewers are likely gonna be watching NITRO's daytime programming options and have benefitted since NITRO expanded back to daytime in 2013 after giving it a run back in 2010 before NITRO's first shutdown later that fall season. They benefit as well from the expansion of late night hours on the new 24/7 streaming networks being established as they get something to watch besides informercials as they get ready for their day in the morning hours of their time zone. In Eurasia countries like Russia who are two hours ahead of the Western part of Europe they'll likely start their day around midnight so they've been able to catch some of NITRO primetime programming live during the weekends on Saturday mornings and Sunday mornings in their country. Most of Europe and Africa doesn't get a chance to watch NITRO's primetime programming options live so DVR, On Demand, and streaming options are heavily used in this region. The Atlantic Region is centered around watching daytime so they're heavily into the daytime soaps on weekday afternoons for the most part. Jill says studies show from data in this region that anywhere from 40% to 60% of programming airing between 10am and 5pm comes heavily from European or South African viewers.
ATLANTIC REGION HOURS: 2am through 7pm (Mainly Daytime & Late Night)
AMERICAS REGION (Mainly USA, Canada, Mexico, Central America, Caribbean, Brazil, Colombia, Chile, and Argentina)
Americas: Last region is Western Continents and NITRO's main region the Americas. Most people call this the Wild Wild West region or the home region. The Americas region takes up almost half of the viewing population on NITRO Television on a daily basis and it's also the heart of primetime programming as 70% of the live viewing population comes from North American and South American viewers. NITRO's first ever established studio ICE is based out of Toronto, Canada and NITRO's main headquarters are up the province in Ottawa, Ontario which is the country's capital city. NITRO also has their American headquarters in the country's capital city as well in Washington, D.C. and their line American studio is now ROD out on the west coast in Los Angeles, California also known as Hollywood so that makes the United States and Canada the two main NITRO countries. On average viewers in this region are watching from 6am through 3am NITRO time which makes this region the widest in terms of the amount of hours that viewers are watching NITRO programming mainly because you have east coast viewers in big cities like Toronto, New York, Philadelphia, Washington, Boston, Norwood, Montreal, Cleveland, Atlanta, Detroit, and Miami getting ready for their day at 6am all the way through the west coast viewers in big cities like Los Angeles, San Francisco, Seattle, Vancouver, and Honolulu closing their day after midnight which would be around 3am NITRO time. The Americas region has been fed the primetime hours and now they've got the daytime with people getting ready for their day in the morning and viewers getting off from work and school in the late part of daytime then all of the people at home during the day. This is the most diverse region because viewers are watching all three NITRO programming hours with daytime, primetime, and late night. The biggest traffic hour in NITRO seems to be either the 8pm or 9pm hours but we've seen records established in the 7pm and 12am hours as well so there's no true set hour where it's the best time to program your top shows in this region.
AMERICAS REGION HOURS: Mainly 6am through 4am (Mainly Primetime & Daytime)
NITRO Television is not only 24/7 now but truly a global operation reaching viewers in at least 200 countries across the world.
Now that we understand the difference between daytime, primetime, and late night viewers let's get into the ratings.
The most crowded day of the week is Sunday in all three regions especially Sunday afternoons which is why we also see mammoth ratings for the WFL across all three networks at the same time.
Jill Nicolini hosting her NITRO show wearing a sleeveless dress with black suede boots on Thursday October 4, 2018.
BIG 3 RATINGS BREAKDOWN
The Big 3 broadcast networks on NITRO Television are the National Broadcasting Company (NBC), Roderick Operating Division (ROD), and Icon Company & Entertainment (ICE) and they're known as the big 3 because they're the original NITRO three networks with the biggest reach for viewers and are the only networks to last through the first 5 seasons of NITRO Television over a span of 9 years since 2009. All three networks are celebrating their 5th season this year and will celebrate their 10th anniversary being a NITRO network starting next fall.
As Jill explained before she mentioned that NITRO changed their ratings system back in 2013 and the ratings have tripled since the start of that season as programs in primetime were getting anywhere between 35-60 million viewers now they've grown to 60-130 million viewers.
Jill now breaks down each ratings programming division daytime, primetime, and late night and where ratings need to be for certain programs to survive in the current ratings climate inside of October 2018 a month before the first sweeps event of the season in November starting on Wednesday October 31st, 2018.
DAYTIME RATINGS
Ratings in daytime have expanded greatly but unlike primetime there's a real difference between the ratings on weekdays and the weekends and there's also a huge difference from the mornings, afternoon, and early evening hours.
Morning Hours: 6am through 11am
Afternoon Hours: 12pm through 4pm
Early Evening Hours: 5pm to 7:30pm
When NITRO Daytime relaunched on Monday September 9th, 2013 the hours ran from 8am to 7:30pm and then they later expanded on Saturday November 9th, 2013 the hours expanded to included the 6am and 7am hours with hours running until 7:30pm. That means that NITRO went from running 12 hours to 14 hours by November Sweeps that season. As the 7:30pm to 8pm is an hour given to the affiliates as a bumper slot to properly divide daytime and primetime so networks could really see how their primetime programs are performing without a huge lead-in boosting them up.
There was a huge difference in the ratings from September and October 2013 compared to November 2013 as we saw ratings go to another level by that sweeps period and we had more networks by that point as RTN which was a short-lived network join the party. NITRO ended its 2013 season on Thursday November 21st, 2013 due to out of control violence in the 3rd NITRO War.
Now during this season we've seen the daytime ratings really climb now that we are back to having only 3 networks like we had during the first two months of the season in 2013.
The reach for viewers is more limited in daytime on weekdays than they are in primetime simply because in North America there are less people at home during the day than there is in primetime so daytime is jumbled with viewers watching programming from different locations and as we mentioned European and African countries take up a good portion of the viewing population during those hours.
The situation is different on Saturdays and Sundays because way more people are at home to watch NITRO programming on those days specifically Saturday mornings that have school children able to watch during those hours so networks tend to cater those younger demographics of 2-11 (grammar school), 12-17 (middle or high school), or 18-25 (college) during those hours of the day on Saturday mornings. Then on Saturday afternoons and early evenings the networks schedule mainly sports programming because a wider audience is able to watch sports during those hours and other programming such as reruns or movies take up the rest of the hours.
On Sundays as Jill explained before this is the widest reach day in either daytime or primetime as close to 75% of the NITRO Television viewing audience is available to watch programming. During the fall the Women's Football League (WFL) controls 100% of the programming during afternoon hours. Morning hours are typically pregame shows leading up to WFL coverage but some other sports programming, reruns, movies, and live talk shows are sprinkled in there as well. Back in 2013 before the WFL moved to Sundays the NFL was programmed still on NITRO and we noticed that the lone NITRO network NBC struggled in the ratings badly trying to compete against the NFL because 95% of the audience was watching football and nothing else so networks have widely decided against competing against pro football during the fall season. All three networks have paid for rights to broadcast the league since November 2013. The ICE Phederation owns the WFL but still had to pay for the rights to televise the games. When NITRO switched from the NFL to the WFL ratings climbed even higher and now they've reached as high as 191 million viewers set by the Toronto Icegals vs. New York Hitmen game this past Sunday on ROD. Ratings for WFL games are usually around over 300 million viewers per timeslot on all three networks combined so it makes sense to not be a network left out of the WFL picture.
Back to weekday programming networks typically broadcast either live soap operas or live talk shows which in some cases are also variety shows. Network have started to broadcast their soaps live in order to avoid crashing ratings due to leaked spoilers that way viewers have no idea what's going to happen. It's happened the same way in primetime with most comedies. There's other types of programming like game shows, classic TV programming, reruns, movies, sports, and variety shows all sprinkled in there but those are the two main genres we normally see the soaps and talkers because they generate the highest numbers in daytime and are so hard to program against as well.
Weekday programming is a little bit different in the early evening hours starting at 5pm because there's a different sector of viewers at home to watch TV during those hours so those hours are a little bit more primetime hours as more and more people are watching. ICE tends to cater to teen and young adult viewers during those hours after their young adult soaps like Staying Alive and Youthful Daydreamers. ICE programs a lot of live programming and some talkers and music programming as well. ROD mixes it up with soap Sunset Beach and half-hour game show Jackpot. NBC is still in the midst finding their identity in all hours of daytime but we've seen them go after that teen and young adult audience as well during those hours with shows like the NBC Afterschool Special with Victoria Justice, Teen Kids News, and the Terri Shields Variety Show and now they are targeting those same viewers with The Music Box Killer later this month against Sunset Beach. So all three networks are targeting a wider range of viewers during those hours.
These are the expectations of what it takes to survive in daytime these days on a weekday.
Most programs range in between 1-70 million viewers on average on a weekday in daytime at the moment.
Weekday Daytime Automatic Cancellation: Below 1 million viewers
Weekday Daytime Danger Territory: 1-10 million viewers
Weekday Mendoza Line: 10 million viewers
Weekday Daytime Bubble Spot: 10-20 million viewers
Weekday Daytime Safe Sweet Spot: 20-35 million viewers
Weekday Daytime Blockbuster Hits: 35-70 million viewers
Weekday Daytime Record Setting Hits: 70+ million viewers
Weekday Daytime All-Time High Rating: 103.60 million viewers (Special ICE Meeting @ 7pm on ICE-TV) on (WED 10/3/18)
Note: The Mendoza Line is the area where ratings need to be to avoid cancellation and right now it's set at 10 million viewers but could up to 15-20 million viewers in the next month or two.
These are the expectations of what it takes to survive in Saturday these days on a weekend.
Most programs range in between 1-75 million viewers on average on a Saturday in daytime at the moment.
Saturday Daytime Automatic Cancellation: Below 1 million viewers
Saturday Daytime Danger Territory: 1-15 million viewers
Saturday Daytime Mendoza Line: 15 million viewers
Saturday Daytime Bubble Spot: 15-25 million viewers
Saturday Daytime Safe Sweet Spot: 25-40 million viewers
Saturday Daytime Blockbuster Hits: 40-75 million viewers
Saturday Daytime Record Setting Hits: 75+ million viewers
Saturday Daytime All-Time High Rating: 84.88 million viewers (WFL on NBC @ 5pm on NBC-TV) on (SAT 9/29/18)
Note: Sundays right now are dominated by the WFL so there's not a clear picture on where the ratings standards should be on Sundays until after the WFL season ends in February.
So it's looking like for the most part for daytime that programs under 10 million viewers are not doing well and should be cancelled and programs between 15-20 million viewers are on the bubble but still not in serious of danger. Programs over 20 million viewers are definitely all good to be renewed.
PRIMETIME RATINGS
For the most part in primetime the hours have not changed from 2013 as they remained the same here inside of the 2018-19 television season.
Monday-Thursday Night Hours: 8pm to 12am
Friday Night Hours: 8pm to 2am
Saturday Night Hours: 8pm to 12am (Primetime), 12am to 4am (Late Night)
Sunday Night Hours: 7pm to 12am
Ratings in primetime matter the most for NITRO networks as this is where the studios make a big chunk of their ad-revenue from their programming since networks charge advertisers a higher amount for an ad spot inside of their programs and sponsors are willing to pay the networks more to advertise their businesses.
Networks tend to target a wider range of demographics mainly set in the 18-49 adults demographic but also 25-54 adults demographic and also seniors in the 55+ targeted demo. Separate individual demos also include 2-17, 12-34, 18-34, 35-49, 18-54, 25-54, and 35-70.
NITRO changed the ratings system to only include viewership numbers so that nobody would have to judge separate numbers and everybody could go by the same numbers and viewership is what streaming services are basing their numbers on so it only makes sense to delve into the future.
Primetime is predicated on a season long war between the networks to get into 1st place and avoid last place because advertisers will charge based on where the networks finish by the end of the season allowing networks to charge higher ad-revenues also for the individual programs as well.
The standards for primetime are ever changing because they keep getting bigger we've seen a lot of programs start to hang between 100-200 million viewers lately on a regular basis but many shows are still hanging anywhere between 60-100 million viewers as well. The Mendoza Line has moved up from 35 million viewers last season all the way up to 60 million viewers. It could be as high as 90 million by sweeps but nobody knows just yet because programs scoring between 60-90 million viewers are still valuable through this point and the Mendoza Line might stay at 60 million for the time being. The Mendoza Line will be predicated on how many shows are over 90 million viewers by November Sweeps on a regular basis.
These are the expectations of what it takes to survive in primetime these days on any day of the week.
Most programs range in between 40-200 million viewers on average on any night of the week in primetime at the moment.
Primetime Automatic Cancellation: Below 50 million viewers
Primetime Danger Territory: 50-60 million viewers
Primetime Mendoza Line: 60 million viewers
Primetime Bubble Spot: 60-90 million viewers
Primetime Safe Sweet Spot: 90-130 million viewers
Primetime Blockbuster Hits: 130-200 million viewers
Primetime Record Setting Hits: 200+ million viewers
Primetime All-Time High Rating: 217.04 million viewers (NGIT Pageant @ 10pm on ICE-TV) on (FRI 9/28/18)
Note: Primetime is still growing and it's tougher to figure out what to keep or not as competition plays a big part in decisions as well but we are seeing more primetime programs leap over 130 million viewers lately.
SECONDARY NETWORK RATINGS
Jill Nicolini starts explaining how the new streaming networks are expected to rate out of the gate and progress over the rest of the season.
On Wednesday, we've had the new Punky Television Network (Punky) and Alex Juarez Channel Television Network (AJC) launch along with the new 24/7 shopping channels Jordache Jeans Shopping Network (JJSN) and Gucci Jeans Shopping Channel (GJSC) all launch.
It's expected that the reach for viewers will be nowhere near as huge as the Big 3 Channels usually are on a daily basis.
Jill made sure to point out that ICE has made ICE, Punky, and JJSN all available for live stream viewing on their new streaming app Punky Power which launched a 4-month preview window for customers to use the platform before the official launch in February. NITRO and ICE's personal measuring agency will include the streaming numbers to the live NITRO Ratings as of Wednesday. Jill said 95% of the viewers will watch traditionally through NITRO Television while 5% will watch live through Punky Power so there won't be a huge difference but there will be an extra set of viewers included at any given time and we don't know what the numbers are just yet.
Ratings are going to be smaller but they are divided amongst all three ratings windows daytime, primetime, and late night.
Jill broke down the levels for each window and then the standards under that so networks know what's acceptable or not.
Weekday Daytime Hours: 100 thousand viewers through 25 million viewers
Primetime Hours: 10 million viewers through 30 million viewers
Weekday Late Night Hours: 100 thousand viewers through 20 million viewers
Ratings will progress beyond 30 million viewers probably through 50 million viewers in primetime. Weekend is not known just yet where those standards will be but just like on the original networks they will be close to these numbers.
These are the expectations of what it takes to survive on the secondary networks these days on any day of the week.
Most programs range in between 100k to 30 million viewers on average on any day of the week at the moment.
Secondary Broadcast Automatic Cancellation: Below 3 million viewers
Secondary Broadcast Danger Territory: 3-7 million viewers
Secondary Broadcast Mendoza Line: 7 million viewers
Secondary Broadcast Bubble Spot: 7-10 million viewers
Secondary Broadcast Safe Sweet Spot: 10-20 million viewers
Secondary Broadcast Blockbuster Hits: 20-30 million viewers
Secondary Broadcast Record Setting Hits: 30+ million viewers
Secondary Broadcast All-Time High Rating: TBA
Note: Right now the standards will change within two weeks and there's a lot of repeat programming on these networks so it's tough to judge at the moment right now.
For the shopping networks there are no expectations right now as those results will come overtime.
Jill Nicolini will do another breakdown either before sweeps or after sweeps but we'll have other personalities giving us their views as well in the future.
